Marriott Promotions

You can now create and manage promotions on the Homes & Villas by Marriott within our Promotion Hub.

These include last minute, early booker, and custom discounts.

You also have the ability to customize the promotion percentage, book dates, and stay dates to create more advanced promotion capabilities.

You can create a promotion once your listing is live on Homes & Villas by Marriott.

Go to the Promotions section in the left side of your Vacayhome screen.

You will then be able to see all of your active promotions and then will be able to add a new promotion for Marriott by selecting it from the channel dropdown.

You will then be able to select the listing you would like to apply the promotion to and then select the promotion type of early booker, last minute, or custom. You can then select the book dates which determines when the promotion is active, stay dates for which dates the promotion applies to and the ability to add minimum or maximum advance periods based prior to checkin. 

For example if you wanted to offer an early bird discount to build up the base for summer you can select early booker and set the promotion start and end date. Set the travel dates to summer as 6/1-8/31 and set 60 days prior to checkin for the summer.

You can also customize the discount percentage and any blackout dates you may have shown in the form below.

You can also customize the discount percentage and any blackout dates you may have shown in the form below.

Once you have filled out all of the rules for the promotion the form will be able to be completed and create the promotion. Once it is completed you will be redirected to the promotions hub and see all of your active promotions.

Next up we will see how they look on reservation screens and how you can see the promotions impact.

In the reservations screen you can add the promotions column to the table in the gear icon in the top right corner of the screen and can also search and filter for a specific promo code. 

Once you click into a reservation you can also see what promotion code was applied to a specific reservation at the top of the reservation screen and you will also be able to see in the Analytics tab how many reservations and revenue each promotional campaign created.

Now to see how each Promo is performing let's check the Analytics tab

You will also be able to see all of your promotional campaigns by promo code and see the total impact on your production. If you utilize the same promotion across different properties these will be aggregated and reported into one promotion campaign.

You can also see the overall impact on promo's impact on overall production reports because many users see the promotion and don't end up actually booking with the code we often see that only 40% of the revenue created from a promotion campaign books and utilizes the code meaning a 10% promo may only cost a realized 4%.